Peak Design project

Peak Design

UGC / Lifestyle film

Client: Peak Design / Year: 2024 / Creative direction & production: Nara

The Coyote X-Pac® Bag combines durability, sustainability and thoughtful design. The visuals show how it adapts to everyday movement while retaining Peak Design’s signature function and aesthetic.

Real-world settings, natural lighting, tactile close-ups and intentional pacing emphasize the bag’s rugged but refined build—from creative workdays to spontaneous adventures.

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